The Federal Government has announced plans to launch a national campaign aimed at promoting Made-in-Nigeria goods and boosting patronage for locally manufactured products across the country.The initiative, which is being coordinated by the Federal Ministry of Industry, Trade and Investment, seeks to strengthen Nigeria’s industrial base, support local entrepreneurs, and enhance the country’s global competitiveness through increased domestic consumption of homegrown products.Speaking during a press briefing in Abuja, the Minister of Industry, Trade and Investment, Dr. Doris Uzoka-Anite, stated that the campaign will serve as a strategic platform to highlight the quality, creativity, and innovation behind Nigerian-made goods.> “This campaign is not just about encouraging Nigerians to buy local products; it’s about changing mindsets, creating jobs, and building national pride around what we produce,” Dr. Uzoka-Anite said.According to her, the campaign aligns with President Bola Ahmed Tinubu’s Renewed Hope Agenda, which prioritizes economic diversification, industrial growth, and job creation.The minister explained that the national campaign will involve a series of activities, including exhibitions, roadshows, trade fairs, and collaborations with the private sector, development partners, and creative industry stakeholders to promote locally produced goods in both domestic and international markets.She also revealed that the government is working closely with regulatory agencies such as the Standards Organisation of Nigeria (SON), Nigerian Export Promotion Council (NEPC), and the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) to ensure that local products meet global standards.> “We are putting mechanisms in place to improve product quality and packaging while providing support to small and medium-scale enterprises (SMEs) to scale up production,” she added.Dr. Uzoka-Anite emphasized that Made-in-Nigeria products have the potential to compete favorably on the global stage, especially in sectors such as textiles, agro-processing, leather, technology, and creative arts.The minister also disclosed that the campaign would be accompanied by public enlightenment and media engagement to raise awareness about the economic benefits of patronizing local brands.She called on Nigerians, particularly the youth and business owners, to take pride in locally produced goods, stressing that national economic growth begins with individual consumer choices.> “Every time we choose Made-in-Nigeria, we are supporting a local business, creating jobs, and keeping wealth within our economy,” she said.Industry experts have commended the Federal Government’s initiative, saying it will help strengthen local industries, reduce import dependence, and encourage innovation among Nigerian manufacturers.The campaign is expected to officially launch later this year, with participation from both public and private sector stakeholders, as well as representatives of the manufacturing, agricultural, and technology industries.
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